Illustrations by Aly Dort, @itsalydort on Instagram
“Communication must be HOT: Honest, Open & Two-way." - Dan Oswald
About Me Authenticity is everything in the current business landscape and the rules of traditional marketing continue to evolve. I believe in the power of social storytelling, in helping clients to find the confidence to tell their stories the way they were meant to be told.
Target audiences connect with real people, real stories, and real products that deliver on the promises they make. My goal is to provide clients with the industry knowledge, know-how, and understanding that will allow them to properly utilize and leverage traditional PR tactics and social media strategies.
I have a Bachelor of Public Relations from Mount Saint Vincent University (one of the most renowned Universities in Canada for excellence in PR education) and a Certificate in Applied Communications Arts from Nova Scotia Community College.
With 5+ years of industry experience working on large scale media relations campaigns and managing social media accounts at both agency and corporate levels; I decided to focus my efforts on working with small businesses, freelancers, entrepreneurs, artists/creators on a B2B basis. In working together, I hope you feel as if I am a member of your team - an extension of your trusted work family.
Whether you need help developing social media strategies, writing creative copy or curating captivating content (or understanding what that all means) - I am here here to help!
--- After almost a decade living away from home, I have moved back to Halifax, Nova Scotia and now live and work from my hometown. With so much growth and potential in our picturesque province, I will continue to dedicate my time and energy to supporting local businesses, creators, makers, and all of the folks out there who are passionate about what they do.
